John Farrell — AI Executive & Business Coach

John Farrell is an AI executive and business coach with a distinctive focus on human-centric AI — ensuring that technology amplifies, rather than replaces, the unique strengths of people. With years of experience advising organizations across the UK, Europe and Asia, he guides leaders and teams to treat AI not just as a tool, but as a collaborative partner that drives innovation, efficiency, and long-term growth.

John’s career sits at the intersection of technology, leadership, and transformation. He works with SMEs, corporate teams, and entrepreneurs navigate the complexity of AI adoption, moving beyond hype to practical, measurable outcomes. His approach bridges the technical with the human: combining deep knowledge of AI systems with proven business coaching frameworks.

As a business coach, John empowers leaders to unlock new levels of clarity, resilience, and performance. Drawing on methods such as shadow coaching, Clean Language inquiry, and predictive behavioral assessments, he works with clients to surface hidden assumptions, reframe challenges, and cultivate leadership that inspires change from within.

John’s mission is to create workplaces where people and AI thrive together. By equipping executives to embrace AI responsibly while investing in distinctly human skills — creativity, trust-building, and strategic foresight — he positions organizations to stay competitive in a rapidly shifting landscape.