Dr. Amanda Fernandez is a Board Certified Coach (BCC), executive coach, career coach, and organizational consultant who helps mission-driven leaders align values, strategy, and relationships so growth is both intentional and sustainable.

With experience as both a Chief Fiscal Officer (CFO) and C-Level organizational leader, Amanda brings a unique blend of systems thinking and human-centered coaching to her work.

She founded Waypoint North to partner with leaders navigating overwhelm, building high-performing teams, and leading through complex change. Amanda’s coaching supports both individual transformation and organizational alignment—helping clients strengthen self-awareness, communication, and confidence while cultivating workplaces grounded in trust and accountability.

Her specialties include leadership, teams, and wellness-focused coaching. Focusing on team psychological safety, stress management, imposter syndrome, work-life balance, procrastination, burnout prevention, feedback mastery, failing forward, and overcoming limiting beliefs.

Her philosophy is simple yet powerful: leadership is deeply personal and profoundly relational. True change begins with awareness and grows through intentional connection.

Amanda holds a Doctorate in Educational & Organizational Leadership, along with credentials and certifications in Executive, Business, and Career Coaching, Nonprofit Leadership, Administration, and Chief Business Officer. She blends proven coaching frameworks with practical systems expertise—helping leaders connect human dynamics with operational clarity to achieve lasting, meaningful results.